Land Rover is a luxury car brand that specializes in four-wheel vehicles with models such as the Freelander, Range Rover, and Discovery. The British icon is recognized all over the world, with an illustrious story that began since the first Land Rover was launched on the 30th of April 1948.
To better service both existing and prospective customers in the South East Asian region, Land Rover wanted to revamp their website to be able to deliver targeted content specifically tailored for the various countries in the region. At the same time, they wanted their site to be easy to navigate and interact with.
Through the implementation of a custom country filter in the CMS, it allowed the client to specify which content should be served to which country with ease, allowing them to quickly update the information that is displayed on their site.